I've been hoping for an Apple wireless telephone offering, but not because
it was something that I wanted to purchase. Sure, the phone that was
announced yesterday is pretty neat looking, and I'm pleased with the feature
set. From purely a technical perspective, I'd buy it in a heartbeat. It's
sexier than the Nokia N91
that I've been lusting after for awhile now, and I'm certain that it's going
to be more developer-friendly than a Symbian-based device.
From a social and economic perspective, however, I'm tremendously
disappointed with Apple. Given the success of the iPod, I was sure that
Apple had the market share and brand equity to release a phone that would
serve as a catalyst to end the idiocy that is the carrier-subsidized,
long-term contract oriented, consumer-hostile Communist State of wireless
telephone service providers in the United States. I was hopeful that the
product would be a carrier-agnostic GSM cell phone, and that its entrance
into the marketplace would be the beginning of the end of the consumer
unfriendly contract-based wireless telephone service market.
As far as I can tell from the details that I've seen so far, the iPhone
won't be anything more than another delivery vehicle for oppressive, unfair,
long-term service contracts. Worse, given the brand equity and market
domination of the iPod, I'm worried that this may reinforce this consumer
unfriendly marketplace. If the only way to get an iPhone is to enter into an
unfair contract w/ Cingular, then that's what people will do. *sigh*
I must not understand the market very well. My ignorant view would be for
Apple to release the device w/ no carrier relationship, and make it
available only as an unlocked device. Carriers would be stupid not to make
it easy for new iPhone owners to sign up, given that these things are going
to sell like crazy. If it was necessary to have this carrier relationship to
get "advanced" features like the "visual voice mail", I'd opt for designing
a published spec for the device's "visual voice mail" API, and let the
carriers fight it out. (To say that not having "visual voice mail" at the
outset was a showstopper is, I think, rather silly. Besides, something like
"visual voice mail" should be an open, standards-based spec anyway... IMAP,
anyone?)
Arguments about Cingular having the "best" GSM network and being integral to
the product's success irritate me. I would think that iPhone owners would be
smart enough to associate poor phone service with their GSM service
provider, not with Apple and the iPhone itself. I just can't buy the argument
that it was necessary for Apple to "partner" with a carrier.
You blew it, Apple. I hoped you could be the catalyst that broke the logjam
of idiocy in the wireless telephone service market in the United States. So
much for your being counter-culture and "thinking different".